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Create your harmonies with the Chantemur 3D tool!

Create your harmonies with the Chantemur 3D tool!



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Created in 1967, the Chantemur brand, specialist in wallpaper, has been offering since the end of 2008 on its website www.chantemur.com a 3-dimensional simulation tool presenting nearly 150 models and offering thousands of combinations of interior fittings. "We wanted to support our customers in their decoration projects by giving them the possibility of associating wallpapers and by declining them in many rooms and atmospheres", explains Fleur Tilmont, Internet Manager at Chantemur. "The objective being that each internet user can have fun by hanging the wallpapers of his choice on the walls of the room he has selected. He can thus project himself at home, in his future interior." "The managers of our 110 stores in France appreciate this interactive tool which also helps customers prepare for their store visit, "says Fleur Tilmont. For this project, the creative agency specializing in 3D Stereograph design and architecture in close collaboration with the web agency Neoweb, both based in Lille (59), were selected. The agency creatives imagined an innovative tool from trend notebooks, studying Chantemur customers and of course the Chantemur wallpaper collection. Result: an efficient, very intuitive application that allows you to immerse yourself in the four main rooms of the house: living room, bedroom, bathroom and kitchen. "For each patterned wallpaper, we offer two models of plain wallpaper and we offer internet users the opportunity to try other associated plain wallpapers," comments Fleur Tilmont. "Our goal has been not to restrain the Internet users in a single combination and to let them project themselves according to their tastes and their aspirations of color and style. At any time, the Internet user can make a simulation in another room or change his selection, "she says. Few 3D simulation tools exist on the Internet. Far from the traditional interactive coloring system, the application offers a real choice of harmonies, and very realistic scenes.